FTC Goes After Broad Environmental Claims - Advertising Age

FTC Goes After Broad Environmental Claims - Advertising Age - News

The FTC has created guideline that will be used for advertising "green" products and packaging. Whether these guide lines will help make for less false claims will remain to be seen. Hopefully, this will lead to more truth in advertising, so when you see that something is eco-friendly, you know it is truly eco-friendly.

Read the full article from Ad Age Magazine:
Green Marketing: FTC Goes After Broad Environmental Claims - Advertising Age - News

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