To continue with the topic of greenwashing and elaborating on often misused and under explain terms, we will focus on the term "natural". Although the term "Natural" is not often used in the HVAC industry. It is often used when speaking about many items that are "green" or "sustainable." I think it best to include it in our list of terms. Natural defined by Dictionary.com: 1. existing in or formed by nature ( opposed to artificial): a natural bridge. 2. based on the state of things in nature; constituted by nature: Growth is a natural process. 11. having undergone little or no processing and containing no chemical additives: natural food; natural ingredients. Compare organic ( def. 11 ) . 25. not treated, tanned, refined, etc.; in its original or raw state: natural wood; natural cowhide. To look at this term quickly, it may also be a Synonym of organic, green and good for the environment, but when used in advertising unfortunately this is not al...
Founded in 1980, Controlled Air, Inc. is a family-owned and operated heating, ventilation, air conditioning and temperature controls company. We have always been on the forefront of technology, bringing sophisticated solutions to the challenges of today's complex applications. Controlled Air, Inc. is a leader in creating environmentally sound, energy-efficient HVAC designs that save money for our customers and promote conservation of energy to help the environment.