Environmental Efficiency by Controlled Air Inc

The FTC has created guideline that will be used for advertising "green" products and packaging. Whether these guide lines will help make for less false claims will remain to be seen. Hopefully, this will lead to more truth in advertising, so when you see that something is eco-friendly, you know it is truly eco-friendly. Read the full article from Ad Age Magazine: Green Marketing: FTC Goes After Broad Environmental Claims - Advertising Age - News

Sustainability is very ambiguous and unlike many of the other terms used associated with being green, this one has many other definitions. It has been used in business for decades and not related to green until more recently. sustainable from the Collins English Dictionary — adj 1. capable of being sustained 2. (of economic development, energy sources, etc) capable of being maintained at a steady level without exhausting natural resources or causing severe ecological damage: sustainable development 3. (of economic growth) non-inflationary Sustainability refers to surviving as a company. Recently the terms usually relates to being sustainable within the environment. Many products claim to be sustainable. Most often they are claiming to be good for the environment, but it is important to read the fine print. Bamboo could be considered sustainable because it regenerates very quickly, unlike trees that can take decades to reach maturity. When it comes to air conditioning and heating, th...