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Greenwashing?


Environmental Efficiency, sustainability, being natural and green, have become very mainstream. But now it seems that it has gone overboard and "greenwashing" has occurred. Businesses and Individuals are bombarded by green and sustainability, but what it truly means is not always explained or claims are false.

To help try to explain some of these terms, I will spend the next few weeks trying to elaborate on each term to help you make informed decisions about products and services.

By Dictionary.com
Greenwashing is described as:
a superficial or insincere display of concern for the environment that is shown by an organization

the practice of promoting environmentally friendly programs to deflect attention from an organization's environmentally unfriendly or less savory activities; also called greenwashing

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